SIGNAL VS NOISE

AI vs Real Content

How much of what you're seeing on social media is AI-generated — and how fast it's growing.

0%20%40%60%80%2022 Q42023 Q22023 Q42024 Q22024 Q42025 Q22025 Q42026 Q1
Twitter / X
Instagram
TikTok
LinkedIn
Sourced
Estimated
Twitter / X
44.2%
AI content (2026-Q1 est.)
Instagram
47%
AI content (2026-Q1 est.)
TikTok
51.2%
AI content (2026-Q1 est.)
LinkedIn
68.5%
AI content (2026-Q1 est.)
Sourced data: Hive Moderation, Originality.ai, Adobe Research, MIT research papers
Estimated data: Projections based on observed growth trajectories. Not independently verified.